Happening Today: Have You Saved Your Spot?
Growth is not by luck. It’s by structure. Join us today at 6PM and learn how to build it right.
There’s something I’ve seen over and over with SMEs. You start the business, push hard, hustle for customers, and before long, things pick up. Money starts coming in. The business looks like it’s growing. But behind that growth, there’s a quiet storm.
I had a friend. Let’s call him Dayo, who built a solid logistics business from scratch. One van turned to five. He had a small team, money flowing in, and even got a few partnerships with FMCG companies. From the outside, it looked like he was doing well. But each time we spoke, he was exhausted. Staff were always calling him. Clients were complaining. Deliveries were getting missed. And every single decision still had to go through him.
He was the bottleneck in his own business.
One day, he told me, “Ayo, I’m not even sure I own a business anymore. I feel like I built myself another job.”
That hit hard, because I’ve seen this movie before. It’s the same thing that keeps happening to many SME founders in Nigeria. The business grows, but the founder stays stuck inside the machine, spinning every gear by hand.
What changed for Dayo wasn’t just about hiring more people. It was about hiring the right people and building the right processes. He got clear on the kind of team he needed. He defined roles. He documented what needed to be done daily, weekly, monthly. And most importantly, he let go. He gave his team room to run, with the right guardrails in place.
In six months, Dayo had a business that could function without him answering every phone call. He could finally step back to think strategically. That’s when real growth started, not just in revenue, but in time, freedom, and clarity.
Too many founders think growth is just about getting more customers. But real business growth is about building a system that works even when you’re not there.
You don’t grow by doing more. You grow by building better.
This evening at 6 PM, I’ll be live on Twitter Spaces with the team at Jobberman, and we’re going deep into how to grow your business with the right people and processes not theory, not motivational talk, but the practical frameworks that actually work in our Nigerian context.
If you’re serious about building a business that can survive beyond your hustle and scale without breaking, you need to be in that conversation.
Set your reminder. Bring your questions.
Today, 6 PM
Click here to join the Twitter Space.
Let’s talk about what it really takes to move from being busy to building a business that works.