Early this year, I read Audacity to win, written by David Plouffe, Obama’s campaign manager. After reading the 400 page book, I surmised that Obama’s 2008 Victory was tied to two things: messaging and strategy. David Plouffe himself said so. Messaging and Strategy aren't for politics alone. It applies to business too. you need a clear strategy for growth, sales, and marketing. And it is also important to communicate clearly [messaging] to the right people [your ideal customers].
Nicely written. Thank you for sharing. Knowledge is Power.