Dear Community,
You are probably wondering what my deal with Jollof rice is today, right? Well, imagine a world with lots of different Jollof rice styles – it can be tough to stand out as the best. But you know what? Nigerian Jollof has its special thing, and in my opinion, it's the absolute best. Now, let's connect this to your business.
Before we jump into business strategies as tasty as Jollof, let's take a moment to shout out SMEs for their awesome contribution to Nigeria's economy. Studies show that SMEs are a big deal, making up a significant part of businesses in Nigeria. They also create lots of jobs and help the economy grow. Actually, SMEs are a big player in Nigeria's GDP with formal SMEs contributing 40% of national income (GDP) in emerging economies, showing how important they are to our country's economic story.
Let's dive right in, in case you were pondering the secrets behind why Nigerian Jollof reigns supreme and how your business can cook up success like Nigerian Jollof, walk with me:
1. Unique Value: Your business is like a jollof rice in a sea of dishes. What sets your jollof apart? Maybe it's the extra spice, the secret ingredient. Share that uniqueness with Nigerians. Let them taste the special value your business brings to customers as friends at a Nigerian owambe. You wouldn't want them feeling left out, right? Similarly, in business, prompt and friendly customer service is like playing the perfect host – addressing concerns, going the extra mile, ensuring everyone leaves with a smile. It's about creating that warm and welcoming atmosphere that Nigerians appreciate.
2. Quality Assurance: In a bustling marketplace, your product or service should be the party jollof – the one everyone remembers. Consistency in delivering top-notch quality is like having that secret family recipe. Nigerians appreciate businesses that don't compromise on the taste of excellence.
3. Creative Marketing Vibes: Picture marketing as a lively Nigerian party – full of color, rhythm, and excitement. Get creative with your approach; use social media, engaging content, and perhaps a touch of humor. Let Nigerians see the vibrant personality of your brand and join the celebration.
4. Targeted Niche Power: Nigeria is diverse, and so are its people. Identify a specific group, understand their needs, and tailor your offerings to them. It's like preparing a dish that suits their taste buds perfectly – you become their go-to chef, and word spreads fast.
5. Memorable Branding: Think of your brand as that popular Aso-ebi everyone recognizes at a party. Create a memorable brand identity with a distinctive logo, consistent visuals, and a captivating story. Let potential customers connect with your brand on a personal level.
6. Flexibility in Business Dance: Nigerian parties are known for their unpredictable dance moves. Similarly, in business, staying flexible and adapting to changes in the market keeps your rhythm in tune with the crowd. It's about navigating the dance floor of entrepreneurship with grace.
7.Happy Workforce, Happy Celebration: Behind every successful Nigerian party is a team of happy organizers. Likewise, keeping your team motivated and content creates a positive work environment. Happy employees radiate positive vibes that resonate with your customers.
7. Feedback-Fueled Improvements: people appreciate businesses that listen. Actively seek feedback from your customers and use it to make improvements. It's like tweaking the recipe based on what the guests loved – constant improvement ensures your business remains a favorite in the market.
Mixing these elements creates a business that resonates with Nigerians, making it stand out as not just a participant but a lively contributor to the vibrant economic celebration. Here's to your business thriving.
Cheers,
Ayo Bankole Akintujoye
Convener & Co- Founder.