The Caladium SME Fellowship Cohort 2.0

Visit www.lagos-sme.com to register for the Caladium SME Fellowship Cohort 2.0

There’s a business owner I know. Let’s call her Tolu.

She makes some of the best natural skincare products I’ve ever seen. Her customers loved what she does. Her hustle is undeniable. But during a conversation a few months ago, she said something that stuck with me:

"Ayo, I know what I’m doing… but I feel like I’m running blind. I want to grow, but I don’t even know what I don’t know."

And that right there is the real issue.

Tolu didn’t lack hustle. She didn’t lack passion. She wasn’t even struggling with demand. Her problem was deeper, no structure, no strategy, no system. She was a product genius trying to build a company with guesswork.

She didn’t have a pricing framework. She didn’t understand how to track cash flow. She had never done a business model audit or market segmentation. And when things got hard, as they do in business, she had no clarity on what levers to pull. One quiet month, and she almost shut down.

The sad part is this: Tolu’s story is everywhere. She is not the exception.

There are thousands of entrepreneurs in Nigeria today doing the same thing. Creative, talented, brilliant people—winging it. Pouring everything into their business but getting nowhere because they were never taught the business side of business. They don’t know what questions to ask. They don’t know what structure to build. And they are too exhausted to figure it out alone.

And that’s where it gets worse. Because in this kind of economy, the stakes are high. Trial and error can cost you everything. You don’t get a second chance because your intentions were good. You either run your business right or it runs you.

This is exactly why we built the Caladium SME Fellowship Program.

It’s not a seminar. It’s not a webinar. It’s not just another "empowerment" buzzword. The Fellowship is a real, practical, hands-on programme built for business owners who want to stop surviving and start structuring.

In Cohort 1, we worked with a group of founders who were ready to do the work. They diagnosed their business problems. They rewrote their playbooks. They got expert support in areas like pricing, structure, marketing, operations, and finance. They accessed tools. They built accountability. They pitched. And some got funding.

Many of them will tell you today that those weeks were the most transformational season of their entrepreneurial journey. Not because we gave them motivational quotes, but because we gave them structure. Real clarity. And the systems to grow with confidence.

Now, Cohort 2 is open.

If you’re reading this and you know your business has potential, but you’re tired of guessing, this is your invitation.

We are accepting a new batch of serious business owners. And yes, we know the economy is hard, so we are offering a limited number of scholarships to help founders who are ready but need support.

But here's the thing: Applications are closing soon. This is not something to sleep on. If this sounds like something you need, now is the time. Go register. Share with a founder who needs it. Don’t sit this one out.

Because let’s be honest: hustle alone is no longer enough. If you want to build something that lasts, you need structure, support, and strategy.

That’s what the Caladium SME Fellowship gives you.

Register now for Cohort 2. Spaces are limited. Visit www.lagos-sme.com to register.

And while you’re at it, don’t miss this week’s episode of The Failure Diaries. Pamilerin opens up about going broke, being mocked for his background, and turning pain into purpose. It’s one of our most powerful stories yet.

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