The Side of Business No One Talks About

It’s a hidden risk that threatens everything you've built.

Whilst growing up, it was very commonplace to see rich Dads who suddenly went south or things suddenly went bad for their families and the kids get forced to change school. Those sad cases still exist today. Short story.

I once met a guy at a networking event. Solid guy. He built a thriving logistics business from scratch. Started with a single van, grew to a fleet of 5. He had the deals, the cash flow, the reputation. He was the go-to guy for reliable, last-mile delivery.

Then one rainy Friday, he got a call. Three of his drivers in a convoy had a major accident. Three vans gone. Goods destroyed. Lawsuit looming. It took just one night to flip his business from thriving to bankrupt. He spent the next year paying off damages, patching client relationships, and replacing lost assets. By the time he got back on his feet, the market had shifted, and his competitors had eaten his lunch.

This type of story is prevalent amongst middle-class families in Nigeria. Stories of entrepreneur breadwinners going from 100 to zero due to one mishap or another. One day you’re the man everyone calls when they need to move goods, the next, you’re selling off assets just to stay afloat. It’s not always this dramatic, but it’s real. I’ve seen guys lose everything to a single fire outbreak, contract disputes, or even a sudden health crisis. That’s the thing about running a business in Nigeria. It’s not just about growth. It’s about survival.

So, how can you protect yourself?

Join me this Thursday, May 15, for a webinar hosted by Coronation Insurance on safeguarding your business and your family’s future. Don’t let one bad day erase years of hard work.

Learn how to secure what you’ve built. Register for the Business Protection Insurance webinar: Register Here